BGRS Expands Presence in the German Market

July 1, 2021

Sascha Meissner joins BGRS in Germany to lead the client growth strategy. 

BGRS welcomes Sascha Meissner as Director, Client Development, in charge of spearheading the growth strategy in Germany. Meissner comes to BGRS with 10 years of success in shaping workforce mobility and intercultural solutions for multinational organizations. In this newly created role, he will also work closely with members of BGRS’s Mobility Experience Solutions practice to create a platform in Germany for mobility leaders to access global best practices, thought leadership, and the latest trends in talent mobility.  

Prior to joining BGRS, Sascha has held several management positions at ICUnet.AG, a relocation and intercultural service provider headquartered in Germany. While there, he was instrumental in a period of sustained growth that included him being seconded to Shanghai to establish new operations. BGRS’s Senior Vice President of Global Client Development, Ian Johnson, expressed confidence in the contribution that Meissner would make to BGRS, saying, “We’re delighted to have Sascha join BGRS. His experience, track record of success, and knowledge of the local mobility landscape make him the ideal person for this hugely important role for us as we build on BGRS’s excellent reputation in Germany.” 

Germany has historically been one of the key home and host destinations for employee mobility and home to a significant number of multinational organizations with global workforces. As the German economy prepares for a strong return to growth in the second half of this year, organizations are adjusting their people strategies to benefit from this positive trajectory. 

BGRS already counts a number of iconic German brands among its clients, and Germany has historically been in the top five locations for both inbound and outbound relocations for BGRS. “Germany is one of our most important strategic growth markets and we are well positioned to build on our experience and knowledge of the German market,” said John Arcario, Chief Commercial Officer at BGRS. “We are supporting many of our clients with headquarters, or a significant presence in Germany, as they actively prepare to grow and innovate the mobile employee experience, be it through exploring new mobility types and approaches, flexible benefits programs, or digitization of the mobility experience.”