Insights-Shaping the New Normal

Shaping the New Normal

BGRS is excited to share the second report in a series of research initiatives in association with RES Forum. The series will explore innovative, evolving, and provocative insights into how the mobility community can successfully navigate the key challenges brought by the COVID-19 pandemic.


The RES Forum was founded in 2006 as an independent community for International HR & Mobility professionals and is now one of the largest and most active networks, specializing in global mobility survey data, modeling, and analytics.

International assignments were evolving well before the outbreak of COVID-19. Multinational organizations increasingly focused on a design of international assignment policies that aligned with strategic business objectives and evolving employee needs. While virtual mobility may feel like a new term created in response to the global pandemic, many organizations started considering alternative mobility types well before. The global pandemic certainly accelerated this. The “Shaping the New Normal” report represents extensive interviews with various global mobility leaders who have managed their employee mobility programs throughout the pandemic. This report focuses on how companies can shape the new normal from an organizational perspective while highlighting the opinions and predictions of various global mobility professionals.

The report utilizes one of the most established strategic planning techniques – the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The report includes a SWOT template provided to kickstart mobility functions’ strategic planning.

During the data collection mobility experts were asked the following questions:

  • What is working well so far?
  • What are you struggling with?
  • What chances are in the new normal?
  • What is frightening about the new normal?

Despite the challenges mobility professionals have faced due to COVID-19, there are several exciting opportunities. To make use of those opportunities mobility leaders must challenge the old ways of thinking and look beyond the traditional boundaries within their organizations.

The report authors conclude that if employee mobility is to emerge stronger from this crisis the industry must focus on the transition from being reactive to being proactive. Mobility must exploit strengths, seize opportunities, all while not being restricted by weaknesses and threats.